Books, Croissants & Networking... Oh My! | Robbie Samuels

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In this conversation, Robbie Samuels shares his journey from being known for his unique networking philosophy of 'croissants versus bagels' to becoming a successful author and business coach. He discusses the evolution of his career, the importance of networking, and the strategies he employs to help authors successfully launch their books. Robbie emphasizes the significance of reviews, community support, and leveraging technology in modern networking and marketing. He also shares insights on the writing process, the role of editors, and the importance of creating a pipeline for success in the book industry.

Find Robbie, Here:

Web: https://robbiesamuels.com

Book Launch Brainstorm: http://www.BookLaunchBrainstorm.com

BizBookPubHub: http://www.BizBookPubHub.com

LinkedIn: https://www.linkedin.com/in/robbiesamuels/

Takeaways

-Networking is about being approachable and creating space for others.

-The journey to success often involves unexpected challenges and pivots.

-Writing a book can be a powerful marketing tool for your business.

-Reviews are crucial for establishing credibility and attracting readers.

-Building a community around your work can lead to greater success.

-Technology can enhance networking and event experiences.

-Creating a pipeline allows for personalized engagement with potential clients.

-Collaboration with others can amplify your reach and impact.

-Understanding your audience's needs is key to effective marketing.

-The journey of an author is ongoing and requires continuous learning.

Chapters

00:00 The Croissant Philosophy of Networking

02:41 The Evolution of a Networking Expert

05:51 Navigating the Book Writing Journey

08:38 The Shift to Virtual Events

11:23 The Importance of Book Reviews

14:28 Building a Launch Strategy

17:32 Creating a Community for Authors

20:11 The Role of Credibility in Book Publishing

23:03 The Mechanics of Book Marketing

26:16 Leveraging Books for Business Growth

29:06 The Future of Book Launching

41:25 Understanding the Little P and Big P Problems

44:05 The Cost of Inaction and Urgency

46:08 Creating a Pipeline for Client Engagement

48:00 Funnels vs. Pipelines: A New Perspective

51:36 Meeting People Where They Are

54:49 The Importance of Quality in Publishing

58:47 Navigating the Author Journey

01:03:37 The Role of AI in Writing and Learning

01:09:56 Encouraging Inquiry and Continuous Learning

01:14:51 Cooking and Life Lessons: A Personal Touch